Crikvenica is located on the Bay of Kvarner in the Adriatic Sea, about 33 km from Rijeka, a major road and rail junction and centre of the Primorje and Gorski kotar region.

The Crikvenica Riviera includes Crikvenica itself and a string of smaller resorts such as Selce, Dramalj and Jadranovo. The town stretches about 15 km along the coast and 2 km inland, covering a coastal strip of about 28 square kilometres, and backing onto a mountain ridge rising 300 m above sea-level in the hinterland.

The closeness of the airport on the island of Krk, the passenger ferry and cargo ship port of Rijeka, and good road and rail connections to locations all over Central Europe have all contributed to the development of tourism along the Crikvenica Riviera and the tradition of welcoming visitors here which has already been well established for over one hundred years.

Crikvenica is renowned worldwide for its sandy beaches stretching several kilometres along the coastline.They were created over centuries by the small River Dubracina carrying fine sand from the Vinodol valley and depositing it along the rocky coast around the river estuary. The beautiful beaches of Crikvenica fill visitors with a sense of the primordial beauty of nature and a feeling of contentment that is hard to forget...

At the turn of the 19th and 20th centuries, Crikvenica became, along with Dubrovnik and Opatija, one of the most renowned climatic health resorts on the Adriatic and in the whole Mediterranean area.